Why It’s Good to Be a Good Alumnus

You probably have the number memorized by now. “Hello, I’m calling from the Alumni Relations Department at your alma mater…” Maybe you get emails and direct mail from your university reminding you where you came from, checking up on you and seeing if you have anything to contribute. It is easy to ignore these calls (especially if you have the number memorized!). You no longer attend this institution and have no doubt given them a great deal of your resources the first time around. But there … [Read more...]

Holiday Networking

It’s that time of year. As your calendar fills up (and your shopping list, too), it is tempting to put the pause button on your networking efforts until the new year. You’ll get back out there when you’ve got that 2015 fire in your belly. Besides, isn’t everyone busy around the holidays? You’re wise to recognize that you may need to adjust your networking strategies in December, but you certainly don’t need to forego them altogether. In fact, the high volume of events, the spirit of giving … [Read more...]

Go Digital With Good-Doing

Which philanthropic experiences and volunteer efforts make their way into your online profile? You serve on the board of a local non-profit, there was that volunteer effort you coordinated to mentor students at the nearby middle school- oh, and didn’t you do a Heart Walk a few years ago? Or was it a Hunger Walk… It is crucial to incorporate some, though not all, of your charitable endeavors into your LinkedIn, blog or digital platform. Michael Shank, the incoming Director of Media Strategy … [Read more...]

It Comes Down to the Content

Last week I had the pleasure of attending a New York Women In Communications panel around the hot topic of content marketing. Lori Greene, senior partner and content director at Maxus, moderated the discussion that included Alexa Christon, head of Global Media Development for GE; Georgia Galanoudis, managing director at Meredith Xcelerated Marketing, and Julie Hochheiser Ilkovich, a managing partner and president of Editorial Operations at Masthead Media Company. These women each come at this … [Read more...]

Conference Season

With many of our team members making plans to attend conferences this fall- Rebecca is at FutureM this week and will join Amy at the International PRSA conferences in October- I wanted to investigate how one can get the most out of a conference experience. Attending these events often requires travel, and a big investment of time and money. So, how do you make a return on that investment and take full advantage of these opportunities? Our founder, Ted Chaloner, has a wealth of experience … [Read more...]

Back to School, Back to the Job Search

It’s that time of year: the winds grow cooler, food gets pumpkin flavoring, and kids all over don backpacks and new outfits as they begin a new year at school. Even if you are no longer a student, that rhythm is engrained in us, I think, and this feels like a natural moment to gear up, refocus and recommit. How can you ride this new year momentum for your job search? Get your supplies in order. Update your business card and dust off your resume. Certainly, this is a time to make sure all of … [Read more...]

Everyday Networking

It is easy to fall into a work-home-work cycle where you only put effort into networking at big events or conferences. But there are things you can be doing on a daily basis to build and improve your existing network. Stay Focused Good networkers favor quality over quantity. Every so often, reassess whom you might be in a position to help and who is strategically positioned to aid you and your business. Keith Ferrazzi, author of “Never Eat Alone: And Other Secrets to Success, One … [Read more...]

On Specificity

As communicators, we know that the effort to appeal to a large and diverse audience can sometimes dilute the message. We are taught to tailor our content and target a segment of the audience, so that we can speak, write and advertise more effectively. But it can be easy to forget or neglect this strategy when it comes to marketing ourselves. When you are on the job hunt, urgency may drive you to try to be all things to all people. Painting yourself with broad strokes does not help you to stand … [Read more...]

Summer Is Prime Time to Increase Networking

A guest blog by Julie Livingston, Strategic Communications Professional and Co-VP, Mentoring, NY Women in Communications Foundation (volunteer role) In conversations with numerous colleagues about my current job search, I often hear comments such as, “networking during the summer can be challenging because so many people are away and out of the office.” While temporary changes in schedule for vacation or business travel may impact occasional meetings, in my opinion, the summer is actually a … [Read more...]

How Social Media Can Power Your Search

If you are looking for a great job, here are three important things to keep in mind: 1. Tell your story 2. Keep your story up-to-date 3. Broadcast your story Social Media works for all three.  The people you really want to reach - the hiring managers or the recruiters - are already fully engaged on Social Media. 1. Social media tells your story Your compelling candidacy is already a great story. Both personal branding and recruiting can learn from brand journalism strategies aimed at … [Read more...]