Digital Campaign Manager, Analytics

Bluetext
Published
July 12, 2018
Category
Job Type

Description

Chaloner has partnered with the Washington, D.C. based integrated communications agency, Bluetext, on search for a Digital Campaign Manager.

Bluetext provides integrated communications services to help clients connect with key audiences, reach new communities, enhance their brand and protect their reputation. With deep expertise leveraging many diverse marketing strategies, they utilize every channel to attack the most critical challenges facing their clients. From repairing damaged reputations to connecting with key government decision-makers to driving product demand, their clients know that the team at Bluetext will help them achieve their goals with measurable results every step of the way.

Bluetext’s marketing team continues to grow and is looking to hire an analytics specialist and campaign manager for their growing list of clients.

The ideal candidate will be able to:

  • Draw insights from Web data and provide actionable recommendations
  • Manage multiple responsibilities to support and champion the analytics, SEO, SEM, and social media needs of clients by providing high quality recommendations using tools that specialize in Web analytics, search engine optimization, paid search marketing, and social media listening
  • Present data in a story-like manner

Additional qualifications include:

  • 3+ years of experience with working in Web analytics, search engine optimization, online paid marketing strategy, or social media
  • Ability to create quality presentations and briefings for stakeholders
  • Ability to provide monthly performance reports and recommendations, including ROI analysis, detailed examination of marketing program statistics, and analysis of Web traffic and behavior statistics
  • Ability to analyze tailored marketing plans and proposals for new initiatives for current and prospective clients
  • Ability to connect suggestions and recommendations to clients in a clear and concise manner
  • Experience with analyzing spending budgets for clients across multiple channels, including SEM, display and remarketing, social media advertising, and digital media partnerships
  • Experience with Google Analytics, Google Adwords Fundamentals, Advanced Search, Advanced Display, and Google Tag Manager Certifications or equivalent
  • Experience with search engine optimization tools
  • Ability to research, execute, and manage paid marketing campaigns for a portfolio of clients across different industries and sectors
  • Ability to work in a fast-paced environment and focus on high-impact activities to keep projects moving forward
  • Ability to work on multiple projects simultaneously, manage time and tasks efficiently, and communicate availability and status to project leads proactively
  • Ability to research and educate others on trending technologies, methods, and opportunities
  • Possession of excellent oral and written communication skills
  • Possession of excellent collaboration and presentation skills

Bluetext offers a competitive salary based on experience as well as market-leading benefits to our team.

Interested and qualified candidates should submit a resume and cover letter to Larry Brantley (larry@chaloner.com)

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