Director, Issues Management

National Cattlemen’s Beef Association
January 24, 2018
Job Type


Chaloner is partnering with the National Cattlemen’s Beef Association, an organization that works everyday on behalf of our country’s nearly one million cattle farmers and ranchers.

Client Company

Initiated in 1898, the National Cattlemen's Beef Association (NCBA) is the marketing organization and trade association for America's one million cattle farmers and ranchers. With offices in Denver and Washington, D.C., NCBA is a consumer-focused, producer-directed organization representing the largest segment of the nation's food and fiber industry.

NCBA represents U.S. cattle producers, with more than 25,000 individual members and 43 state affiliate members. Together NCBA represents more than 180,000 cattle producers and feeders. NCBA works to advance the economic, political and social interests of the U.S. cattle business and to be an advocate for the cattle industry's policy positions and economic interests.

As family farmers and ranchers, cattlemen have a vested interest in protecting the environment. As responsive producers, they share an interest in meeting the needs of consumers worldwide by providing high-quality, nutritious beef, while setting higher quality and safety standards than those required by the government. As individual entrepreneurs, cattlemen raise livestock in all 50 states—more than any other commodity—helping sustain a way of life in thousands of rural communities.

NCBA employees go to work every day to tell the story of our country’s nearly one million cattle farmers and ranchers. As a contractor to the Cattlemen’s Beef Board, NCBA works to encourage the humane treatment of farm animals, the wise stewardship of natural resources and the implementation of good husbandry practices. By promoting the Beef. It’s What’s For Dinner. brand, their goal is to position beef as the number one protein in the world.

Position Summary

NCBA has an exciting role open on the Issues Management and Media Relations team in their Washington, D.C. office. The right candidate will be experienced in issues and crisis response and developing and executing strategic communications plans, a strong writer, a team player, and be willing and able to roll up their sleeves and get stuff done.

This position reports to the Senior Director, Issues Management who is based in the NCBA’s headquarters in Denver. As part of the Issues Management and Media Relations team, you’ll be a part of a team of professionals responsible for delivering strategic communication solutions to issues that threaten consumer confidence in beef and strengthening the reputation of the beef industry by proactively communicating about farmer and rancher commitment to issues such as safety, sustainability, nutrition and cattle care.

While this position is based in the Washington, D.C. office, you’ll be responsible for working across offices, departments and time zones to coordinate with other team members based in the Denver office to ensure synergistic work.

This is a key role for the organization and the cattle farmers and ranchers they represent, and it requires your full dedication. One of the key traits of successful team members at NCBA is a strong commitment to the mission—to serve the beef industry by improving the business climate and growing global beef demand. They’re a fun group of people, committed to each other and to delivering great work in an essential industry. And, there’s competitive pay and benefits, too.


  • Develop and execute effective and timely communications strategies: tactics may include developing issues and crisis plans, facilitating drills and exercises, issues/crisis management, and influencer outreach strategies.
  • Lead the team in a daily newsroom process to track and analyze mentions of beef industry issues. Based on issues monitored, make recommendations on issues response efforts and outreach and engagement opportunities for industry thought leaders and consumer influencers. Coordinate response efforts with internal team, including responsibilities for managing up to department heads. Carry out day-to-day implementation of these issues response needs.
  • Develop, design and write communications (e.g., communication plans, media statements, talking points, opinion editorials, fact sheets, presentations, and scripts) for assigned areas that are compelling, accurate, clear, in line with our brand voice, and delivered on time.
  • Provide counsel to the internal team and state partners on issues response and media requests, including helping spokespeople prep for and conduct media interviews. Proactively identify new response guides/resources to support state issue response needs and streamline issues response process.
  • Collaborate with other members on the team to optimize efficiency and ensure consistent messaging across channels.
  • Contribute to the development of creative communications strategies and practices by keeping abreast of latest industry standards, best practices, tools and technologies.
  • Maintain shared calendars, project tracking documents and reports, department SharePoint site and other administrative needs.
  • Other duties as assigned.


  • Bachelor’s degree in journalism, public relations, English literature or creative writing, marketing or similar field plus a minimum of five years of experience in public relations, public affairs, issues management or crisis communications.
  • A thoughtful self-starter and collaborative in nature.
  • Comfortable in a fast-paced, ever-changing environment of issues and crisis management. Must be passionate about responding to the challenging issues impacting production agriculture and the beef industry, occasionally involving early/late/weekend hours.
  • Strong analytical skills, experience utilizing traditional and social media monitoring software; strong communication skills and a very research-driven mindset.
  • Experience in successfully managing multiple projects and priorities at the same time.
  • Advanced knowledge of communication principles/theories, specifically strategic thinking, communication plan development and execution, messaging, content strategy, and writing.
  • Thorough understanding of AP Style. “
  • Basic knowledge of current social media platforms.
  • Working knowledge of risk communication principles.
  • Advanced skills in written and oral communication.
  • Human relations skills, including style flexing, giving and receiving constructive feedback, and active listening.
  • Project management skills, skills in analysis, problem solving, strategy setting and visioning.
  • Basic skills in computer systems, including Microsoft Office and customer information systems.
  • Basic skills in conflict resolution, negotiation and influence without authority.
  • Ability to follow processes and procedures.
  • Ability to consistently meet attendance standards for regular, reliable, predictable, full-time attendance.
  • Ability to travel to Denver approximately once a month in addition to other business travel (10-20 percent of your time) and availability on weekends.

Interested candidates should contact Jenn Saldarelli, Vice President, Chaloner at

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