Director of Communications

Central Synagogue
Published
December 7, 2017
Location
New York, NY, United States
Job Type
Category

Description

Chaloner has partnered with Central Synagogue on their search for a Director of Communications to be based in New York. 

Our Vision

Central Synagogue is a thriving reform congregation in midtown Manhattan, serving 2,300 families and the larger community. We work tirelessly toward a world in which Judaism is central to the lives of Jews everywhere and is a profound and positive force for humanity. We are relentless in our pursuit of that goal, constantly evolving to reach far beyond the walls of our synagogue to learn, worship, serve and continually redefine what it means to be Jewish today. For more information about our organization visit www.centralsynagogue.org.

Job Summary/Objective

The Director of Communications is responsible for leading overall organizational communications efforts. The Director articulates an ongoing communications strategy for the Synagogue and offers fresh, innovative thinking and strategic communications plans with the goal of improving overall awareness and engagement in our programs. This person is responsible for building out the storytelling platform while creating and marketing content for all synagogue events and educational programs.

The Director of Communications reports to the Executive Director and oversees the Communications Department, a team of two responsible for a wide range of communications in support of the synagogue’s goals and objectives. The Director of Communications builds strong collaborative relationships with the clergy, leadership team and colleagues across the organization to understand and address organizational and departmental communication. Using data, he/she evaluates opportunities to improve our communications strategy to reach various stakeholders and increase participation in our synagogue.

Essential Functions

  • Develop and maintain clear and consistent messaging, branding and standards of excellence at all levels and across all mediums.
  • Drive the “look and feel” of all communications, ensuring brand consistency.
  • Oversee the design of print and digital marketing materials (invitations, booklets, posters, postcards, brochures) and email marketing.
  • Manage recurring communications initiatives including weekly programming email to congregants (Central Weekly), monthly internal email to staff (Team Update), internal resource guide for staff (The Playbook) and ongoing social media work.
  • Manage development and updates to Central Synagogues website, evaluating usability and making recommendations to improve layout and function.
  • Build strong internal relationships. Manage department requests for programming communications plans and materials, and provide advice and consultation on specific communication strategies.
  • Communicate with staff and congregants to collect testimonials and internal and external stories.
  • Receive, manage and respond to routine media requests. Monitor press and social media.
  • Review, strengthen and enforce established communications work flows and processes already in place.
  • Supervise staff and outside vendors relating to website management, eblasts and other electronic communications and additional print, electronic and social media focused projects.
  • Establish clear benchmarks and metrics for success, evaluating the institution’s progress and regularly reporting out to leadership, and be responsible for the communications department’s meeting of those goals.
  • Responsibly manage the communications budget.

Core Competencies

  • Leadership Skills: you can quickly establish yourself as a trusted resource and in-house communications expert. You’re comfortable making decisions and creating a path for the institution.
  • People Skills: you’re an effective communicator who can work well with those around you. Colleagues describe you as “well-liked” and “well-respected” and you’re able to get folks on board and steer ships .
  • Speaking & Writing Skills: you articulate messages well. Whether an office memo about the coffee maker or a high level presentation to stakeholders, people often go to you when they need help “to say this better.”
  • Juggling Skills: you manage multiple projects, tasks and deadlines (usually without breaking a sweat) and always have a few balls in the air (you rarely drop them).
  • Teaching Skills: you’re eager to share your competencies with the organization and skilled at helping others understand how to “do things better.” You inspire teams, including your direct reports, to do excellent work.
  • Digital Communications Skills: you’re up on current technologies, marketing trends and best practices. You understand content management systems (CMS), e-blast software, databases (CRMs), social media platforms, digital analytics, user experience (UX), and how they all work together.
  • Vendor Management/Art Director Skills: you have some hands-on skills and an eye for effective brand creative. You are comfortable working with (and giving direction to) web designers, print designers, print vendors, video editors, photographers and other creative professionals.
  • Detail Orientation: An admitted “perfectionist” with an eye for detail and desire to always be better, yet your experience has taught you that failure is better than never trying, and you don’t get discouraged for long.
  • Customer Service: you’re a pro at customer service and understand how to make each interaction a positive one.

Qualifications

  • Bachelor’s degree required
  • 12+ years’ experience as a communications professional with a passion for non-profit/mission-based work
  • Demonstrated ability to work closely and comfortably with senior level management and various stakeholders to develop and deliver clear, consistent and creative communications across a broad array of channels (both internal & external) for medium-to-large size organizations
  • Familiarity with non-profit environments and the Jewish community in New York
  • Jewish knowledge and proficiency in Hebrew are significant pluses

Department  Hours

  • Full-time
  • FLSA classification (Exempt and not eligible for OT)
  • Office hours will be the equivalent number of hours that the office is open; available during the High Holy Days
  • Depending on the position, the Director of Communications may be expected to be available to troubleshoot in emergencies after hours and on weekends and holidays. The Friday evening Shabbat services are the culmination of the Central week, therefore, the Director of Communication is expected to be available on an as needed basis until 6 PM on Fridays.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job and may change at any time.

Interested and qualified candidates should apply below or send a resume and cover letter to Beth Kitzinger (beth@chaloner.com)

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