Director of Public Relations & Communication

Online Marketplace for Premium and Collectible Consumer Goods Published: July 19, 2017

Description

Chaloner has partnered with a Detroit based company specializing in online buying and selling of premium and collectible consumer goods on their search for a Director of Public Relations & Communication.

What You'll Do/Need

Responsibilities

  • Develop and execute integrated public relations plans to build awareness for and further position our client as a market-leading e-commerce brand
  • Act as single point of contact for their business units, identifying issues and opportunities, developing internal and external communications and plans as needed, and providing strategic counsel
  • Supervise execution of PR programs from initiation through completion in both the B2B and B2C context
  • Provide strategic guidance and direction to PR agency partners and review all PR materials to ensure communication is accurate, relevant and consistent with their messaging and positions
  • Collaborate with and leverage internal PR and marketing colleagues to ensure coordination and communication of messages/news to internal and external audiences
  • Contribute content for our client’s blog
  • Evaluate and monitor the effectiveness of external communications programs
  • Collaborate with other agency partners, such as advertising, promotions and social media, to develop integrated programs that achieve business objectives
  • Build relationships with key media contacts and identify opportunities to proactively pitch stories to media as appropriate
  • Manage day-to-day media relations for all business units; develop written media materials, Q&A and position statements as needed
  • Lead and develop the following:
    • The charity marketing program
    • The educational marketing program
    • A program to communicate with and leverage their investors
    • A program of public speaking engagements for the executive-level team
    • A program to build relations with and leverage celebrities to generate marketing initiatives and publicity
  • Coordinate the building of high-profile web links to the company website for SEO purposes
  • Build the company profile within the Family of Companies and communicate activity and successes with the aim of attracting increased corporate support and new opportunities to aid company growth

Requirements

  • Bachelor’s degree
  • Eight years of PR, media relations, content creation and/or writing experience
  • Experience developing PR strategy for fast-growing brands, zeroing in on messaging and developing creative angles through which to tell stories
  • Strong track record of successful media placement; demonstration of expertise in targeted media strategies
  • A track record of selecting and managing relevant vendors and partners
  • Ability to thrive in ambiguity and have a knack for simplifying things into practical processes
  • Strong teamwork and project management skills
  • Strong organizational skill and ability to delegate successfully
  • Excellent network of relationships with journalists and agencies
  • Extraordinary judgment and interpersonal skills
  • Extraordinary writing and editing skills
  • Ability to challenge and influence C-level team members
  • A high energy, a strong work ethic and an unquestioned reputation for integrity
  • Ability to work in a strong entrepreneurial/start-up mentality while balancing consistency and processes with adaptability and flexibility, all while keeping the needs of the business and customers in mind

What’ll Make You Special

  • Agency experience
  • A background in e-commerce and/or internet business

Interested and qualified candidates should apply below or send a resume and cover letter to Beth Kitzinger (beth@chaloner.com)

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