Chief Marketing & Communications Officer

Legal Advocacy Organization Published: April 5, 2017


Chaloner is partnering with a global legal advocacy organization based in NYC on their search for a Chief Marketing & Communications Officer. Reporting to the CEO and serving as a member of the Executive Team, the CMCO will be a key leader working to forward the Center’s global growth from a $28 million to $40 million organization in four years.

Our client is the premier global legal organization dedicated to advancing women's reproductive health, self-determination, and dignity. A 501(c)3 nonprofit, its mission is straightforward and ambitious: to advance reproductive health and rights as fundamental human rights that all governments around the world are legally obligated to protect, respect, and fulfill. Headquartered in New York City, the organization has regional offices in Bogota, Geneva, Kathmandu, Nairobi, and Washington, D.C. and has been on an extraordinary growth trajectory since 2011. Its annual operating budget for the upcoming fiscal year will be $28M, augmented with an additional $9M in pro bono donated services.

The Opportunity: Chief Marketing & Communications Officer

This is an exciting opportunity for a senior communications and marketing leader with experience designing, building, and executing a plan to raise global awareness for a cause or brand while achieving goals aligned with the organization’s strategic plan. We are seeking a collaborative thought partner for the CEO and executive staff, a gifted leader to raise the organization’s visibility worldwide by building a best-in-class communications and marketing operation. This leader will have oversight for external communications, executive visibility, digital and social strategy, internal communications, and support for fundraising communications. The CMCO will collaborate with the U.S. and global program leaders on integrated communications strategies that support their priority program goals across regions. Candidates should have experience promoting “wins” for an organization using consistent and timely messaging and narratives, and the ability to strategically communicate the challenges in a straightforward but optimistic way.

Key Responsibilities

  • Develop and implement an integrated strategic marketing and communications plan to advance the organization’s brand identity worldwide; broaden awareness of its mission and programs with key stakeholder and funder audiences.
  • Ensure the organization maintains a best-in-class global corporate communications function by developing a short-, mid-, and long-term strategy for evolving existing communications programs and initiatives while launching new programs simultaneously.
  • Serve as a strategic advisor to the President and executive/senior leadership; sit on the Executive Leadership Team.
  • In collaboration with Chief Development Officer (CDO), develop communications strategies and materials for engaging new donor audiences, including bilateral and multilateral funders.
  • Collaborate with the U.S. and Global program leaders on developing and executing integrated communications strategies to support programmatic goals from inception to completion, to amplify the organizations’s impact and achieve concrete law and policy gains.
  • Develop and implement an integrated departmental structure that operates effectively across regions and in diverse media and sociopolitical environments.

External/Internal Communications

  • Building on the work of external consultants, execute a marketing plan to develop consistent brand identity and use it to communicate across channels and campaigns worldwide.
  • Oversee all public relations efforts to connect the organization with targeted constituencies and a wider funder audience.
  • Oversee rapid response and crisis communications.
  • Oversee development and management of centralized editorial content.
  • Develop a strategy to expand and diversify the organization’s global media presence to build a following and brand recognition in priority countries and amplify the Center’s impact in low-resource settings.
  • Direct internal communications; develop an effective communications cascade to amplify the CEO and organization’s strategy and messages to the dispersed employee base.
  • Create, launch, and ensure adherence to brand guidelines for the organization.

Executive Communications/Thought Leadership

  • Serve as a strategic thought partner for the CEO.
  • Assess opportunities for thought leadership for the CEO; build and execute a strong, multi-faceted plan to raise the CEO’s visibility.
  • Identify high profile events and conferences to reach targeted audiences (potential partners/donors). Work in tandem with the CEO’s Chief of Staff to determine and manage the C-level and organization-wide engagement and event calendar.

Marketing Communications/Fundraising Support

  • In partnership with CDO, develop strategy for raising visibility with bilateral and multilateral funders.
  • In collaboration with CDO, oversee the creation of compelling, consistent, and audience focused communications materials to support fundraising efforts, including online and print marketing collateral.
  • Oversee development of marketing and communications collateral for annual Gala and high profile fundraising events, and special fundraising campaigns.

Digital Strategy/Social Media

  • In accordance with the strategic plan, oversee website refresh to reflect the branding identity of the organization.
  • Create a high-performing digital team, and oversee the execution of integrated digital strategies, including social media.
  • Oversee development of a digital engagement strategy that includes story storytelling to create new opportunities for active engagement from diverse stakeholders.
  • Set tone for overall social presence, lead the discovery process for social campaigns.

Key Requirements

  • Minimum 15 years of communications leadership in a mission-critical organization and demonstrated experience in managing a comprehensive strategic communications and marketing program to advance an organizations’ goals on a global platform.
  • Experience expanding an organization’s global footprint. Five years of international experience strongly preferred, including experience building audiences and international media presence.
  • Ability to set and execute media strategy in the U.S. and on the global stage. Preference for experience leading campaigns or initiatives aimed at key decision makers and influencers, including international governments.
  • Proven success building external/internal functions that provide best-in-class support; proven success launching and constantly evolving thought leadership for C-level staff and senior leadership.
  • Must be a skilled writer, particularly adept at capturing leadership voice and tone. Ability to lead swift development of op-eds, media advisories, talking points, rapid response messaging, longer-form communications for external audiences, and content for online use.
  • Digitally-savvy; must be creative and knowledgeable in strategies use of new media technologies for external and internal use.
  • Must be strong at relationship building across all levels of an organization and with a highly-engaged Board of Directors.
  • Some experience working in a litigation environment or working on behalf of legal professionals is strongly preferred.
  • Flexible, entrepreneurial attitude and ability to work in a rapidly-changing, high-energy environment.
  • Superb interpersonal skills with diverse stakeholders.
  • High level of emotional intelligence.
  • Committed to the organization’s mission. Specific experience in reproductive rights a plus but not required.
  • Bachelor’s degree required with a preference for a focus on communications, marketing or journalism. Advanced degree, MBA, J.D. or higher preferred.
  • Ability to travel internationally. Experience living or working outside of the U.S. is a plus.
  • Fluency in English required; fluency in other languages, particularly Spanish, a plus.
  • Legal authorization to work in the U.S. required.

Interested and qualified candidates should apply below or send a resume and cover letter to Amy Segelin (

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