Chief Marketing & Communications Officer

Wikimedia Foundation
May 30, 2017
Job Type


Job Title:

Chief Marketing and Communications Officer


Chaloner is partnering with the Wikimedia Foundation on their search for a creative, collaborative, forward-thinking Chief Marketing & Communications Officer to join their executive team in San Francisco, California. We’re looking for a leader who is mission-driven, transparent by default, has a truly global worldview, and can champion our values and voice in the world. You will lead a highly collaborative, multidisciplinary team of eleven storytellers, media strategists, marketers, and designers. Together, you will share our story and vision with the world, with the purpose of raising awareness of and increasing engagement in our work.

The Wikimedia Foundation is an open and transparent organization operating within a decentralized global network of volunteers. We tend to speak openly rather than aiming to control or restrict access to information about us. We seek to inspire, engage, and bring people along in our free knowledge vision.

As CMCO, we’d like you to do these things:

  • Work with the executive team to think and act in service of the future of our projects (e.g. How does our story and message advance our strategic objectives? What kind of marketing, and engagement strategy will we need to grow our work in the world? How will we communicate our message(s)? How will we better define and position our brand? Which stories do we want told about us? To what end?).
  • Lead the collaborative definition of long-term strategies to increase awareness and relevance of our brand, advancing priorities and exceeding targets in audience growth and development (including contributors, readers, and donors), international language growth, open culture advocacy, and media relations.
  • Develop and lead messaging campaigns that achieve global impact in support of the Wikimedia movement’s strategic needs.
  • Set, collect, and analyze, marketing campaign performance data to develop organizational strategies for audience growth
  • Lead a strong, diverse communications, marketing, and design team guided by a clear vision.
    • Co-create the vision and direction for the team
    • Develop the marketing methodology to execute on the vision including product positioning, marketing strategy, marketing technology, demand generation, and affiliate partnerships.
    • Clarify and / or delegate the planning to work toward that vision: the roles, the responsibilities, the tools, the budget
    • Counsel and mentor the team across a broad range of disciplines (e.g., brand, identity, digital and social media, PR, messaging, marketing, audience growth and development)
    • Build a sustainable system and culture for team members’ continued professional growth and advancement
    • Create clear workflows for Foundation staff and Wikimedia volunteers to collaborate with the Communications and Marketing team
    • Develop succession planning
  • Serve the Wikimedia vision by working collaboratively with and empowering people to tell our story and narrate the movement.
  • Support the Foundation, Executive Director, and leadership in public messaging, issue management, and internal communications.
  • Be a compelling advocate for the Wikimedia movement and Foundation.
  • Oversee and guide the work of staff and volunteers in the continued development of communications systems that utilize contemporary publishing practices and reach diverse audiences with engaging content.

We’d like you to have this experience and these skills:

  • 10+ years in strategic-level marketing and communications.
  • Proven track-record of leading high-impact global marketing and communications initiatives with measurable results
  • Deep experience in product positioning, marketing strategy and brand building. Advanced use of data and insights analytics will be favored.
  • Experience leading multi-disciplinary teams, developing talent, and creating systems for creative and sustainable workflows
  • A clear, effective communications style, including experience guiding messaging for major organizations, political candidates, or movements
  • Significant experience navigating complex international organizations, movements, or networks
  • Experience and comfort in a highly collaborative, transparent environment
  • A track record of building consensus among large, dispersed stakeholder groups. Must have informed cultural sensitivities, intellectual curiosity, and a deep passion for the Wikimedia mission

And it would be even more awesome if you had the following:

  • Experience and/or deep knowledge with global markets, specifically the Middle East, Africa, Latin America, and Asian countries.
  • Experience with the internet industry including comfort with concepts and vocabulary related to product development and engineering
  • Familiarity with internet-related issues: laws limiting freedom of expression, open culture/free culture, the free and open source software movement, and online surveillance, privacy and security
  • Significant skilled personal use of communications, creative, and social technologies
  • The ability to work in a fast-moving, highly-diverse grassroots environment, while effectively prioritizing and leading a variety of activities
  • Experience working with nonprofit organizations is a plus
  • Fluency or familiarity with languages in addition to English are a plus
  • Having lived or worked outside your country of origin is a plus
  • Experience as a member of a volunteer community is a plus

About the Wikimedia Foundation:

The Wikimedia Foundation is the non-profit organization that supports and hosts Wikipedia and several other Wikimedia free knowledge sites. Every month, the Wikimedia sites are accessed by more than a billion unique devices. Wikipedia consists of more than 40 million articles across hundreds of languages. Every month, more than 70,000 volunteer editors contribute to Wikipedia. Based in San Francisco, California, the Wikimedia Foundation is an audited, 501(c)(3) non-profit that is funded primarily through donations and grants. It currently employs over 240 staff members.

At the Foundation, we build technology to help people everywhere access Wikipedia, across devices and in nearly 300 languages. We engineer privacy for our readers and editors so they can safely and securely explore Wikipedia. We create programs and initiatives to make Wikipedia freely available to more people in more parts of the world. We build new tools for the community of editors so they can continue to improve and grow Wikipedia. Roughly a quarter of our budget goes to supporting the community that make the site possible, including through grantmaking programs that enable volunteers and enrich the information on the sites.

The Wikimedia Foundation is an equal opportunity employer, and we encourage people with a diverse range of backgrounds to apply.

More Information:

To apply for this position, please submit your resume and cover letter to Wikimedia Chief Communications Officer.

Please contact Amy Segelin ( with any questions.

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