Product Marketing Specialist

Company Global Management Consulting Firm
Location Boston, MA
Category Marketing

Description

Chaloner is partnering with a global management consulting firm on a search for a Product Marketing Specialist to join its corporate headquarters in Boston, MA.

Our client is one of the world’s leading management consulting firms. It advises business leaders on their most critical issues and opportunities: strategy, marketing, organization, operations, technology, digital, advanced analytics, sustainability, corporate finance, and mergers and acquisitions. With offices in all major cities, our client has worked with more than 4,600 major multinational and other corporations from every economic sector, in every region of the world.

The Product Marketing Specialist, a newly created position, will support the Global Product Marketing Manager to help lead product marketing and branding efforts for our client’s practice areas. The role involves managing projects across a variety of stakeholders including, at times, partners and senior practice area directors, and collaborating with other marketing and creative groups to effectively showcase products and services in the consulting marketplace and to internal audiences. At times, the role will also involve facilitating and participating in brainstorm sessions, managing vendor relationships and meetings, drafting product copy, and mocking up simple designs. As such, the ideal candidate has a strict orientation to detail, strong communications skills, and a bias toward action, as well as interest in the creative arts.

RESPONSIBILITIES

Project oversight and management (~60%)

  • Serve as the first point of contact to receive product branding requests and kick off projects with relevant stakeholders
  • Scoping, updating, and keeping all projects on track across our client’s brand management needs (which may include design, video, online, etc.)
  • Maintain the project tracker (in project management application) for weekly updates
  • Scheduling meetings with key stakeholders, taking notes and tracking next steps, and sending out action items following key brand meetings
  • Preparing meeting materials with product leads and other key stakeholders
  • Building and maintaining a world-class product branding process and capability

    • Refine and improve the product branding process based on experience and customer feedback
    • Gather feedback (via NPS surveys) and suggested process improvements to improve the customer experience
    • Manage and organize all files and assets on SharePoint
External vendor management (~20%)

  • Conduct RFP process as necessary to identify and onboard new agencies
  • Handle and manage communications with external agencies
  • Ensure alignment across our client’s audiences and external vendors
  • Oversee and ensure the success of meetings between our client’s stakeholders and external vendors
Branding and creative input (up to 20%)

  • Set up, facilitate, and participate in brainstorming sessions on naming and branding as needed
  • Work with other creative departments, such as video & design, from concept to execution to guide the production process and ensure brand compliance
Other brand management tasks as needed (up to 20%)

  • Work with Product Copy Writer to develop written product descriptions
  • Collaborate with Online Marketing to build out product pages on our client’s website
  • Conduct competitor analysis and keep pulse of latest trends in B2B branding
  • Ensure all marketing efforts are aligned with our client’s brand architecture
  • Other special projects as needed
KEY SKILLS

  • Creative thinking
  • Strong written and verbal communications skills
  • Proficient in Microsoft Office (especially Word, Excel and Outlook)
  • Ideally familiar with Adobe Creative Office Suite for simple design mockups
  • Familiarity with project management software
  • Other desired skills

    • Online marketing experience
    • Experience with the consulting industry
    • Agile Management experience
    • Knowledge of digital media and web design experience
REQUIREMENTS

Experience

  • Relevant bachelor’s degree or equivalent combination of education and experience
  • 4-6 years of experience working in marketing, ideally in a B2B or professional services environment; at least 2 years of hands-on project management experience
  • Experience in digital marketing
  • Knowledge of business environment and familiarity with business terms and the consulting industry
  • High performance and standards as demonstrated by academic record and previous job experience
  • Mix of in-house and agency experience preferred but not required
Values and Behaviors

  • Strong detail orientation, bias toward action, known for results and outcomes
  • Strong customer service focus
  • Team-oriented, with experience working cross-functionally, with internal and external clients, and at all levels of an organization including both non-technical and technical staff
  • Competency and enthusiasm for marketing and cross-team collaboration
  • Works collaboratively and welcomes constructive criticism to improve him/herself
  • Meets deadlines, prioritizes assignments and juggles multiple tasks simultaneously
  • Enthusiastic and self-motivated, flexible, customer-centric, and professional
  • Exercises impeccable judgment when dealing with highly confidential information
Qualified applicants should send resumes and cover letters to Norine Shults at norine@chaloner.com.

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