Sarah Sweeney, Senior Brand Manager - Seattle Foundation

Sarah Sweeney, Senior Brand Manager - Seattle Foundation

‍Chaloner is pleased to announce that Sarah Sweeney has joined Seattle Foundation as Senior Brand Manager. She will lead the Foundation's brand strategy and refresh, overseeing positioning, storytelling, and integrated campaigns that strengthen community engagement and organizational impact.

Sarah brings deep expertise in brand strategy, performance marketing, and go-to-market leadership. Most recently, as Group Director, Brand Studio at Instrument, she led a $24 million portfolio, exceeded revenue targets by 30%, and directed brand architecture and integrated campaigns, including Microsoft Unlocked, a global storytelling platform showcasing innovation and impact across Microsoft. Previously, as Principal Brand Director at Parker Studio, she led strategic brand growth initiatives for organizations including the Myers Briggs Foundation and Google Arts & Culture.

Earlier, Sarah spent eight years at Substantial, partnering with clients such as Khan Academy, the Bill & Melinda Gates Foundation, the Bezos Family Foundation, and Credit Karma to drive innovation and support Fortune 100 enterprise growth through brand and marketing strategy.

Sarah holds a B.A. in Communication from Seattle University and has completed executive training in Content Strategy through the School of Visual Concepts and Leadership & Growth Strategy through Reforge.